Primark Frozen This was the first TV commercial Primark had made, so the pressure was on. Trying to build a winter wonderland in a studio in North London was never going to be easy but 20 huge bags of…

Disney Princess Academy This was my first ad for Disney, and it proved logistically tricky, as we were shooting another ad simultaneously (see below). So we needed to find a space that we could build …

Defiance This film, and two others, were made as part of a internet campaign launched by fake corporation Von Bach Industries, to help create buzz for the game (and SyFy Channel TV show) Defiance (in …

Subway Muppets These sponsorship bumpers were created to play on Disney’s channels, highlighting Subway’s tie-in with Muppets Most Wanted. The rules around how Muppet-like you can or cannot make new c…

Ladbrokes This online commercial was huge fun to conceive, and then build and ‘puppeteer’. Although we all put our backs out spending two days bent over tiny miniature sets. If you looked up above the…