Primark Frozen

This was the first TV commercial Primark had made, so the pressure was on. Trying to build a winter wonderland in a studio in North London was never going to be easy but 20 huge bags of polystyrene beads later, the kids may as well have been playing in snow, and no one died of hypothermia, which is always a bonus.

Primark / Disney

Prod Co: Disney Media +
Length: 30 secs