This online commercial was huge fun to conceive, and then build and ‘puppeteer’. Although we all put our backs out spending two days bent over tiny miniature sets. If you looked up above the sets during the scenes involving more than one set of hands, it looked like a rubbish game of Twister, but we all got to know each other very well. Since it went live, I’ve seen about three almost identical ads. Shame on you, the advertising industry.