AstraZeneca, Biogen & Bayer
The AstraZeneca and Biogen films were made for a variety of booth experiences that toured pharma congresses around the world. The work for AstraZeneca – which took the industry by storm, so we were told – was presented both in 3D and as part of an interactive, immersive experience that tracked animation and graphics onto audience members bodies as they passed through.
My work involved creating and pitching the initial concepts, working with teams of medical writers on the scripts, directing the complicated greenscreen shoots, supervising the even-more-complicated post-production and overseeing installation in Istanbul and Boston.
Prod Co: Plastic Pictures